What have been email marketers talking about this past month? Thanks to this fantastic report on mobile email behaviors, there has been a plethora of dialogue about responsive email design. According to the findings first presented late last month, an impressive 41% of emails are opened on a mobile. To emphasize the importance of mobile design further, only 2% who open an email on one device will open that same email on another device. In other words, it’s a one shot deal.
But how exactly does responsive design work? The video below takes you on a tour of some really riveting code (sarcasm intended) from REI, a company that employs responsive/adaptive email design techniques consistently. Take a gander.
Note: This is by no means a tutorial. It is merely intended to help those unfamiliar with @media query and responsive design to get better acquainted. Enjoy.
Resources mentioned in the video:
- Our REI Email
- The Mobile Email Opens Report from Knotice
- Media Query Support by Device
- Mobile Patterns
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