Last week I was lucky enough to attend The Email Design Conference in San Francisco. As usual, the folks at Litmus put on a great show and filled the agenda […]
Strategy, Tools & Testing
Why We Need Customer Data Hubs
How maintaining a customer data hub can unlock a panoramic view of the customer experience.
Email Marketing is Babysitting
What a horrid babysitting experience can teach us about email marketing.
Battleship vs. Fleet: When to Upgrade Your Email Platform
When is the right time to upgrade to a more robust email marketing platform? Maybe never.