Four instructional videos to help you improve your marketing measurement process with Google Tag Manager
Analytics
Marketing Metrics
Google Tag Manager Tutorial
Video and slides from an online tutorial covering basics, benefits and real world examples of Google Tag Manager implementation.
Marketing Analytics Task List
No two metrics programs are alike, but the process to develop a new marketing analytics program typically involves the steps listed below. Tasks are organized into two categories: Hands-On items, […]
Why We Need Customer Data Hubs
How maintaining a customer data hub can unlock a panoramic view of the customer experience.