Avoid segmenting your customer data records into a state of inefficiency.
Stop Treating Your Email List Like Geese
Email recipients are unpredictable and autonomous. Create automation programs that appeal to the individual.
Your Email Marketing Needs Some Love
The connection you share with your email subscribers and regular recipients should be viewed as a relationship.
Email Tracks, Triggers & Campaigns
Understand the difference between tracks, triggers and campaigns. Basic description of each email program with real-world examples.