Avoid segmenting your customer data records into a state of inefficiency.
Analytics
8 Google Analytics Reports for Paid Search Marketing
View 8 sample Google Analytics reports to help monitor and improve your PPC campaigns.
Analytics Presentation: Data Drives Decisions
Learn the basics of web analytics and explore analytics nuances with the help of popular axioms from John Wooden.
The 3 B’s of Web Analytics
Tie analytics to business goals, attempt to understand behavior and attribute cause to effects.