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Advanced Digital Analytics Strategies and Tactics

Internet Summit - Advanced Analytics MasterclassThank you for attending the Masterclass at Internet Summit 2019 #ISUM19. Please see below for links to some of the resources we will rely upon during the Masterclass sessions.

ANALYTICS FOR AGENCIES

Wednesday (11/13) Session: Analytics for Agencies Deck

Analytics Process Resources: Client Brief, UTM Tracking Protocol and Activity Ledger (Google Sheet)

PRESENTATION DECKS

Analytics Masterclass – Master Slide Deck (227 slides)

Analytics Masterclass Part 1 – Google Analytics Walkthrough & Audit Exercise

Analytics Masterclass Part 2 – Reporting & Insights Exercises

Analytics Masterclass Part 3 – Google Data Studio Overview & Exercise

Analytics Masterclass Part 4 – Loads of Fun with Google Tag Manager + Analytics Wild Cards

Bonus: Google Search Console Tips

MASTERCLASS WORKBOOK

Download the Masterclass Workbook

ADDITIONAL MASTERCLASS RESOURCES

Access and Copy This Google Sheet

This sheet includes our Google Analytics audit checklist, a campaign tracking document, and a sample events tracking schema. Please see all three tabs on the sheet. We may add more tabs to this sheet depending on where the conversation goes.

Our Sample Data Studio Report Layout

 
Should you have any questions, feel free to reach out. I’m happy to help.

Chris Sietsema
hello [at] teachtofishdigital.com
(480) 570-1636