What’s Up Dallas!

Advanced Digital Analytics Strategies and Tactics

Digital Summit Dallas - Advanced Analytics MasterclassThank you for attending the Masterclass at Digital Summit Dallas 2019 #DSDAL. Please see below for links to some of the resources we will rely upon during the Masterclass sessions.


Analytics Masterclass – Master Slide Deck (258 slides)

Analytics Masterclass Part 1 – Google Analytics Walkthrough & Audit Exercise

Analytics Masterclass Part 2 – Reporting & Insights Exercises

Analytics Masterclass Part 3 – Google Data Studio Overview & Exercise

Analytics Masterclass Part 4 – Loads of Fun with Google Tag Manager + Analytics Wild Cards


Download the Masterclass Workbook


Access and Copy This Google Sheet

This sheet includes our Google Analytics audit checklist, a campaign tracking document, and a sample events tracking schema. Please see all three tabs on the sheet. We may add more tabs to this sheet depending on where the conversation goes.

Our Sample Data Studio Report Layout
The JS – YouTube Action variable we created during the Google Tag Manager walk-through (Text File)


Tuesday (12/3) Session: Analytics for Agencies Deck

Analytics Process Resources: Client Brief, UTM Tracking Protocol and Activity Ledger (Google Sheet)

Should you have any questions, feel free to reach out. I’m happy to help.

Chris Sietsema
hello [at] teachtofishdigital.com
(480) 570-1636