Make no mistake. Email lists are assets. The value of the list is only as great as the distinctive connections the brand shares with individual subscribers. While some email recipients […]
Strategy, Tools & Testing
Dynamic Email: Sockets & Plugs
Making Email More Efficient & Relevant with Dynamic Variables – A Recent Client Example.
Purpose, Pivots & Pain Points: Nurture Program Building Blocks
Understanding the fundamentals of automated communications programs and next-level elements for lead nurture series success.
A Key Element to Email Deliverability: Well Executed Content Marketing
Five tips for maintaining excellent email deliverability, plus three brands who use content marketing to improve email engagement.