Tweet Make no mistake. Email lists are assets. The value of the list is only as great as the distinctive connections the brand shares with individual subscribers. While some email […]
Analytics
Marketing Metrics
Six Marketing Analytics Pitfalls
Six marketing analytics pitfalls that can affect any data-driven process.
Google Adwords Desktop Results Update: Position Reports & Bid Rules
Find your current ad positions in Google Adwords and learn how to create rules to maintain prominence in search results.
How to Remove SPAM Referrals from Google Analytics
Client: These SPAM bots are messing up my Google Analytics metrics.
Me: Let’s fix that.