Planning Your Content Marketing

Do you remember this trick question from grade school: Which weighs more – 5 lbs of bricks or 5 lbs of feathers? Some of us (self included) were initially fooled by this obvious test of common sense, but as it relates to your content … [Read more...]

Social Media is a Shelter Dog

This story seems to resonate in client presentations and trainings, so I wanted to include it here as well. See that look of innocence below? It hasn't always been that way. To be honest, this dog used to be a throbbing nuisance. A real … [Read more...]

Finding & Creating Relevant Content

Over the past year, dozens of public relations and marketing agencies are using a new phrase to more aptly describe what they offer to clients: Content Marketing. Essentially content marketing is the art of storytelling with the consumer as … [Read more...]