Do you remember this trick question from grade school: Which weighs more – 5 lbs of bricks or 5 lbs of feathers? Some of us (self included) were initially fooled by this obvious test of common sense, but as it relates to your content … [Read more...]
Planning Your Content Marketing
Filed Under: Content Marketing, Search, Social Media Tagged With: content marketing, infographic, Social Media
Social Media is a Shelter Dog
This story seems to resonate in client presentations and trainings, so I wanted to include it here as well. See that look of innocence below? It hasn't always been that way. To be honest, this dog used to be a throbbing nuisance. A real … [Read more...]
Filed Under: Featured, Social Media Tagged With: content marketing, facebook, Social Media, twitter
Finding & Creating Relevant Content
Over the past year, dozens of public relations and marketing agencies are using a new phrase to more aptly describe what they offer to clients: Content Marketing. Essentially content marketing is the art of storytelling with the consumer as … [Read more...]
Filed Under: Analytics, Email, Search, Social Media Tagged With: content marketing, Internet Marketing
Digital marketing consultant living
It's a monthly email newsletter about ... ya know ... email. 
