Buckets to Oblivion

How much customer segmentation is too much? Are you slicing the pie into too many pieces? Is there real meaning and significance to your buckets? To adequately make this point, first allow me to explain marketing segmentation in manner … [Read more...]

8 Google Analytics Reports for Paid Search Marketing

Peanut butter and chocolate. Simon and Garfunkel. Apache Junction and a competent dentist. Paid search and analytics. All marriages made in heaven. One of the most underutilized resources in a PPC professional's tool box is a great … [Read more...]

Analytics Presentation: Data Drives Decisions

It is the general nature of consumers, business owners and human beings to want more for less. As the economic climate has forced organizations to tighten belts and look for the best ways to optimize sales and marketing operations, … [Read more...]

The 3 B’s of Web Analytics

I'm an admitted digital marketing generalist. I love to write, sketch up ideas, and come up with creative strategies. But I also love me some numbers! In the past week it seems I've been living in web analytics tools helping current … [Read more...]

Ode to Taguchi

Good marketing professionals are capable of creating compelling messages. They know where to place that message so it will reach the right audience at key moments. Decent and capable marketers know how to measure results effectively to … [Read more...]

The Cure for High Bounce Rates

Many websites suffer from a high bounce rate. Like rejection to a kid who just wants to be loved, it is the scourge of content managers and web administrators everywhere. What is bounce rate? As defined by Google, bounce rate is... The … [Read more...]