Planning Your Content Marketing

Do you remember this trick question from grade school: Which weighs more – 5 lbs of bricks or 5 lbs of feathers? Some of us (self included) were initially fooled by this obvious test of common sense, but as it relates to your content marketing, should you be focused more on building substantial content productions or presenting your audience with a steady array of minute snippets that define your brand and message?

Read the rest of this content marketing article on Jay Baer’s Convince & Convert blog.

Download and share the Bricks vs. Feathers infographic.

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