Marketers Can Learn from Scott Bakula

Scott Bakula’s character in the television series Quantum Leap taught us how to understand customers, rely on science and adapt quickly.

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Build a Website Analytics Report from Scratch

A common sense approach to creating a website analytics report. Identify business goals and important questions the report must answer first.

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Video Optimization for YouTube Rankings

Fundamental video search optimization tips plus research that shows what really impacts rankings on YouTube.

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Planning Your Content Marketing

Bricks vs. Feathers: Learn the pros and cons of developing large content productions versus publishing simple text and photo content via popular social media tools.

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Here Be Dragons

Tips to Help Erase Trepidation About Expanding Your Digital Marketing Acumen

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Buckets to Oblivion

Avoid segmenting your customer data records into a state of inefficiency.

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Social Media is a Shelter Dog

Comparisons between raising a dog and building a social media program.