Google Tag Manager Training

Google Tag Manager Training Videos

Four Instructional Videos to Help You Improve Your Marketing Measurement Process with Google Tag Manager

In late 2016, I provided an overview tutorial for marketers new to Google Tag Manager. During that GTM training session, I touched on some tactics for tracking embedded video, 404 error pages, scroll depth, and adjusted bounce rate. However, I did not review each of these tracking methods in full.

Below you will find four videos and related resources that will help you improve your marketing measurement process. Feel free to contact me directly with any follow up questions.

Tracking 404 Error Pages

Bad news: your website is not immune to 404 errors or “dead pages.”

Good News: we can monitor and fix issues related to 404 error pages with Google Tag Manager and Google Analytics. Here is how…


 

Tracking Embedded YouTube Videos

You’ve placed one or more YouTube videos on your website or landing page. Way to go.

But are they getting any love? Which videos are getting the most attention? On what pages? How far into the video are viewers watching before deciding to bail?

Answer these questions and learn how to properly track YouTube video activity with the instructions below. Please reference this helpful post from Cardinal Path as you set up this process in Google Tag Manager.


 

Adjusted Bounce Rate with Google Tag Manager

Bounce rate can be such a bummer, but just because a visitor “bounced” does not necessarily mean that her visit was unsuccessful.

The bounce rate metric is based on single-page visits. So if someone visits your site, views only one page, and leaves after 10 seconds, they have “bounced.” If another visitors comes to your site, views only one page, and leaves after 8 minutes, they have also “bounced.” It’s time to look at bounce rate differently. Let’s base it on time spent on a page. The video below will show you how to create a “Timer Trigger” in Google Tag Manager, and provide counsel on how to evaluate site engagement metrics with greater context.


 

Measuring Scroll Depth with Google Tag Manager

If you have a lengthy page or a “scroller” website that essentially amounts to one single page, you need to measure scroll depth. Like, right now.

Thanks to a nifty script created by these guys, we can use Google Tag Manager to track when a visitor reaches certain scroll increments. In other words, we can pull data into Google Analytics that tells us when visitors reach 25%, 50%, 75% or the full length of a page.


 

Interested in completing other important measurement tasks with Google Tag Manager. Please let me know.

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