How To: Twitter Lead Generation Cards

For those marketers active on Twitter and seeking a boost in new customer prospects, Twitter offers Lead Generation Cards. This advertising product allows marketers to sponsor a tweet and attach some asset to it. Valuable assets can … [Read more...]

Finding Your Best Time to Send Email

Are you struggling to determine the best time to reach your email recipients? Welcome to the happy club. Identifying your best possible send time is no easy task, and studies that claim to have identified the ultimate delivery hour can … [Read more...]

Google Advanced Queries for SEO

I've written previously about how earning decent search rankings and the search engine optimization process is a lot like a political election. The more endorsements you earn from reputable and relevant sources, the better you look in the … [Read more...]

Email in an Increasingly Mobile & Social World

Last week I had the great opportunity to present to the Arizona Interactive Marketing Association (AZIMA). They had asked me to talk about the implications of mobile marketing and social media on email marketing and discuss what lies ahead … [Read more...]

Planning Content Marketing – A “Where to Start” Example

It hasn't quite reached the level of the Beatles or Jesus Christ just yet, but content marketing is getting more popular by the hour. Events, books, websites, and entire organizations have been dedicated to the promotion of utilizing … [Read more...]

The Giving Trees of Content Marketing

How to spot and support content marketing that bears fruit and why to abandon content that lags behind. I'm lucky enough to live in a home surrounded by citrus trees. They require a fair amount of work, but collectively, they provide … [Read more...]

Owned Media Presentation

This afternoon I am presenting to a class of college juniors and seniors at Arizona State Univerity's W.P. School of Business. My friend and former colleague, Bret Giles, leads a digital marketing class and has asked me to speak about Owned … [Read more...]

Play Ball with Assisted Conversions

Spring is here, and for many people around the country, that means one thing: the baseball season is approaching. Fans are traveling to places like Florida and Arizona to take in Spring Training games, players are refining/rediscovering … [Read more...]

Editorial Calendars for Content Marketing

The emergence of storytelling for business communications, education for consumer engagement and entertainment as a viable marketing tool has caused many marketers to reassess our roles. » Should we support our enterprise or entertain … [Read more...]

Planning Your Content Marketing

Do you remember this trick question from grade school: Which weighs more – 5 lbs of bricks or 5 lbs of feathers? Some of us (self included) were initially fooled by this obvious test of common sense, but as it relates to your content … [Read more...]