Hard & Soft Landing Page Elements

I spoke recently with the director of customer service for a national home improvement brand. She told me about how her team is evaluated on their use of both hard and soft skills. When I asked more about the difference between hard and … [Read more...]

Mobile SEO Recommendations

Last week I attended SMX West in San Jose, California. The conference featured many speakers from companies like Google and Bing, noted search marketing agencies and respected practitioners. One session that I found particularly … [Read more...]

Website Speed Analysis

Is your website crawling along at a snail’s pace? If so, you could be preventing your site from becoming a viable marketing asset. Beyond the obvious concerns about poor visitor experience, website speed is crucial because it is a search … [Read more...]

Why Your Marketing Test is Weak

Those of us in the marketing industry that freely admit we don't have all the answers, we can't exactly predict marketing results, and we truly don't know our customers well enough to anticipate how they will respond to certain marketing … [Read more...]

Two Big Reasons Agencies Should Use Google Tag Manager

Google Tag Manager is a free utility that allows us to place, update and manage code snippets (or tags) on our websites and applications. Agencies, in particular, who rely on clients or third party developers to place code that enable … [Read more...]

Google AdWords Infographic

An explanation of Google AdWords Quality Score, Ad Rank and how Google determines how much you pay per click. DOWNLOAD GRAPHIC DOWNLOAD GRAPHIC   … [Read more...]

Notes on Google’s Hummingbird Update

Google's recent Hummingbird update has garnered a healthy amount of headlines on sites and blogs dedicated to discussing search engine optimization. Unlike its predecessors, Panda and Penguin, which penalized websites relying on thin or … [Read more...]

Avoid Marketing Hibernation

As the winter months approach, many businesses and organizations, especially those whose products and services don't quite fit neatly wrapped under a tree, are entering their "down season." Outbound programs are minimized, advertising … [Read more...]

52 Questions for Paid Search Marketers

A few months back I combined 52 questions into a singular resource for web analytics professionals. This list is used by myself and others when analyzing website metrics for the first time and during recurring analytics … [Read more...]

Google Advanced Queries for SEO

I've written previously about how earning decent search rankings and the search engine optimization process is a lot like a political election. The more endorsements you earn from reputable and relevant sources, the better you look in the … [Read more...]