Here Be Dragons

Hundreds of years ago, various cartographers and map makers had a way of depicting uncharted or unexplored expanses of the sea. They covered these areas with drawings of ominous sea creatures and often would accompany the cartoon images … [Read more...]

Marketers Can Learn from Scott Bakula

I was recently asked to speak to a marketing class here in Phoenix about Consumer Behavior. Admittedly a very broad topic, I talked with them about classic definitions, research methods, measurement and monitoring techniques. I also … [Read more...]

Buckets to Oblivion

How much customer segmentation is too much? Are you slicing the pie into too many pieces? Is there real meaning and significance to your buckets? To adequately make this point, first allow me to explain marketing segmentation in manner … [Read more...]

Designers Moving from Print to Digital

"I'm a 'traditional' designer and have been doing design for print and outdoor campaigns for years. I'm really motivated to start doing web design as well. What would you suggest?" If you have ever muttered or heard this statement or … [Read more...]

Common Sense Approach to Marketing Plans

Failure to plan is a plan to fail. Great marketing plans just don't appear out of thin air. They are "concepted", "carefully crafted" and "constructed". Plans are a necessary means to generating results for your business or your … [Read more...]

Hello and Thank You’s

Hello. My name is Chris Sietsema. I live and work in the Phoenix-metro area.  For nearly ten years, I have worked in the interactive marketing space - first at a local interactive agency called Sitewire, then for Pulte Homes and most … [Read more...]