Many websites suffer from a high bounce rate. Like rejection to a kid who just wants to be loved, it is the scourge of content managers and web administrators everywhere. What is bounce rate? As defined by Google, bounce rate is…
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
Why is bounce rate important?
It’s an excellent measure of the quality of your website content. Bounce rate can also serve as a reflection of your marketing efforts in the conversion stage. Bounce rate tells us which pages on your site are very relevant and compelling as well as those that clearly are not. The trick to finding a remedy is understanding the symptoms. There are three primary reasons why visitors turn and run…
Digital marketing consultant living
