How to Remove SPAM Referrals from Google Analytics

Client: "These damned SPAM bots are effing with my GA metrics." Me: "Let’s fix that." I think it is reasonable for website owners who rely on Google Analytics (GA) to expect accurate metrics. With fake, faux, and just plain bogus … [Read more...]

Purpose, Pivots & Pain Points: Nurture Program Building Blocks

Many credit Churchill with saying, "history is simply one damned thing after another." Sadly for many marketers entrusted with their organization's lead nurture strategy, countless automated communication campaigns embody the same lack of … [Read more...]

Email Marketing Metrics Explained

An explanation of standard, advanced, and ecommerce email marketing metrics. Use these metrics to improve the performance of your email marketing campaigns. DOWNLOAD CHART DOWNLOAD CHART   … [Read more...]

Diagnosing Media Tracking Discrepancies

Anyone who has tracked an online media campaign with Google Analytics or another website analytics provider has likely come across a noteworthy discrepancy in how many clicks are reported from media vendors vs. how many visitors are … [Read more...]

Hard & Soft Landing Page Elements

I spoke recently with the director of customer service for a national home improvement brand. She told me about how her team is evaluated on their use of both hard and soft skills. When I asked more about the difference between hard and … [Read more...]

The Analytics Continuum

There are a few things that never cease. The hands on a clock. The earth’s rotation. The ocean’s movement. Questions from my five-year-old...about everything. This phenomenon exists in business as well. No matter what your industry is … [Read more...]

Website Speed Analysis

Is your website crawling along at a snail’s pace? If so, you could be preventing your site from becoming a viable marketing asset. Beyond the obvious concerns about poor visitor experience, website speed is crucial because it is a search … [Read more...]

Why Your Marketing Test is Weak

Those of us in the marketing industry that freely admit we don't have all the answers, we can't exactly predict marketing results, and we truly don't know our customers well enough to anticipate how they will respond to certain marketing … [Read more...]

Marketing Reports are Icebergs

If you are like me, you may have made the mistake of thinking that the larger the report, the more value it provides. What a crock. Very early my career, I remember creating massive reports that included every possible data point, … [Read more...]

Two Big Reasons Agencies Should Use Google Tag Manager

Google Tag Manager is a free utility that allows us to place, update and manage code snippets (or tags) on our websites and applications. Agencies, in particular, who rely on clients or third party developers to place code that enable … [Read more...]