How to spot and support content marketing that bears fruit and why to abandon content that lags behind. I'm lucky enough to live in a home surrounded by citrus trees. They require a fair amount of work, but collectively, they provide … [Read more...]
52 Questions for Web Analytics Professionals
April 21, 2013 By Leave a Comment
Numbers and pretty charts and graphs. If this is all our analytics embody, we are simply providing a heap of meaningless pulp. Website analytics reports should not be judged on their aesthetics nor their ability to regurgitate figures. … [Read more...]
Tips for Remarketing with Google Adwords
April 10, 2013 By Leave a Comment
Remarketing (or retargeting as it is called in many circles) involves showing an advertising message to an audience that you would like to invite back to your website. We can create remarketing campaigns with qualified vendors such as … [Read more...]
Google Analytics Setup Guide
February 3, 2013 By Leave a Comment
Are you using Google Analytics (GA) to its full potential? Is your site equipped with the proper tracking script to get the most out of this tool? The following information is provided to give you a step-by-step guide to ensure GA pops … [Read more...]
Analytics Tools Not Called Google
January 13, 2013 By 1 Comment
Google Analytics gives businesses an unbelievable amount of information about their websites and site visitors. It enables us to make smart decisions about content, campaigns and the methods with which sell online. Oh yeah - it's also … [Read more...]
Build a Website Analytics Report from Scratch
December 11, 2011 By Leave a Comment
What are your website analytics reports really providing you? So many people think that the aim of analytics reporting is to reflect on what happened (e.g. who came to our site and what did they want? how is our campaign performing? did we … [Read more...]
Marketers Can Learn from Scott Bakula
September 20, 2011 By 2 Comments
I was recently asked to speak to a marketing class here in Phoenix about Consumer Behavior. Admittedly a very broad topic, I talked with them about classic definitions, research methods, measurement and monitoring techniques. I also … [Read more...]
Buckets to Oblivion
July 13, 2011 By 3 Comments
How much customer segmentation is too much? Are you slicing the pie into too many pieces? Is there real meaning and significance to your buckets? To adequately make this point, first allow me to explain marketing segmentation in manner … [Read more...]
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