Google Adwords Customer Match Targeting

How to Set Up Your Customer Email List as an Audience in Adwords Recently, Google gave marketers another way to communicate to email subscribers. Similar targeting functionality has been available from Facebook and Twitter for some time. … [Read more...]

Email Design Primer

As an email marketer, I probably code three to five emails per week. I would not, however, consider myself a designer. I work with many great designers, several of whom started in the traditional realm creating print ads, brochures, product … [Read more...]

Nine Lessons Learned at The Email Design Conference

This year I decided to take the plunge. I traveled across the country escaping 108° weather here in Phoenix to attend The Email Design Conference in lovely Boston. The conference did not disappoint. I was able to meet some great … [Read more...]

Bought, Borrowed or Stolen

Asking the right questions about email lists we don’t own. Every couple of months I am given the opportunity to speak to audiences large and small about email marketing. I typically provide recent data and trends, suggest proven … [Read more...]

Five Email Programs Agencies Can Provide to Clients

Email is cool again. A recent Venturebeat study found that nearly 70% of marketers will use more email marketing in 2015 than in 2014. Email is the preferred channel among customers who wish to receive information from brands. … [Read more...]

Not Just a Pretty Face

Why successful email is about more than design. Recognizing the need for database management acumen in the email marketing practice. So much emphasis is placed on design and development skills in the email marketing practice — and … [Read more...]

Advertising Options for Email Marketers

In his book Audience, Jeff Rohrs made a compelling argument for why brands should consider audiences to be prized assets. The process to build a proprietary following of subscribers, social media followers, and mobile application users is … [Read more...]

It’s Retargeting. Not Regurgitation.

Remarketing as a marketing tactic is equal parts sophisticated and effective if executed properly. The problem with many remarketing campaigns is in the execution. If you have a pulse and an internet connection, you have undoubtedly … [Read more...]

The Nurture Series Guessing Game

Marketers tasked with lead generation face a difficult dilemma when gathering crucial information from prospects. The problem revolves around how much data we should elicit from lead generation forms. Typical form fields (i.e. name, email … [Read more...]

20 Email Marketing Design Tips

If you are new to email design, but have years of design experience working in print, web or other mediums, know this: email is a little different. There are layout nuances, there are legal requirements, and there are archaic technical … [Read more...]