Earlier this month, Marketing Sherpa produced survey results that detailed the types of automated emails used by marketers most often. The data inspired me to create the following list of automated email examples that you can potentially … [Read more...]
SEO Project Building Blocks
May 30, 2013 By Leave a Comment
Search engine optimization is a process that never stops. This just isn't "set it and forget it" gig. We can always be building new content, finding new keywords and promoting our content to garner more links. Always. But you have to … [Read more...]
Measuring Offline Marketing
May 27, 2013 By Leave a Comment
Ascertaining the value of our marketing vehicles and campaigns is difficult enough as it is. Introducing offline marketing channels (broadcast, print, outdoor, etc.) can be especially befuddling. Here are three levels to mastering offline … [Read more...]
3 Advanced Tools for Smart Email Marketers
April 30, 2013 By 1 Comment
This is not another ExactTarget vs. Silverpop vs. MailChimp vs. ConstantContact post. I promise. If you are actively engaging with customers or prospects via email, chances are you have found your delivery mechanism. And I hope you love … [Read more...]
52 Questions for Web Analytics Professionals
April 21, 2013 By Leave a Comment
Numbers and pretty charts and graphs. If this is all our analytics embody, we are simply providing a heap of meaningless pulp. Website analytics reports should not be judged on their aesthetics nor their ability to regurgitate figures. … [Read more...]
Tips for Remarketing with Google Adwords
April 10, 2013 By Leave a Comment
Remarketing (or retargeting as it is called in many circles) involves showing an advertising message to an audience that you would like to invite back to your website. We can create remarketing campaigns with qualified vendors such as … [Read more...]
Understanding Responsive Email Design
March 29, 2013 By 1 Comment
What have been email marketers talking about this past month? Thanks to this fantastic report on mobile email behaviors, there has been a plethora of dialogue about responsive email design. According to the findings first presented late … [Read more...]
Cooking Up Google Webmaster Tools Tips
March 24, 2013 By 3 Comments
I recently had the opportunity to work with Nicole Hunn, author, baker, photographer and creator of excellent recipes at Gluten Free on a Shoestring. Nicole operates a gluten free baking and recipe blog and sells two fantastic gluten free … [Read more...]
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