Email Marketing Pyramid

Taking an email marketing program from good to great involves multiple steps. The pinnacle of success involves delivering a relevant, timely message to an appropriate and expecting audience, all the while keeping costs and time spent to a … [Read more...]

Email Rebirth : Activating Inactives

The holidays are tough on email recipients. Almost everyone I've chatted with lately has noted that they are drowning in promotional email messages. Marketing organizations typically light on outgoing communications have sprung back into … [Read more...]

Three Traits of Effective Editorial Calendars

If you are in the business of developing content marketing programs, creating fresh marketing assets, or delivering social media services/counsel, you have likely heard, talked, or preached about the absolute necessity to create an … [Read more...]

Email Marketing Metrics Explained

An explanation of standard, advanced, and ecommerce email marketing metrics. Use these metrics to improve the performance of your email marketing campaigns. DOWNLOAD CHART DOWNLOAD CHART   … [Read more...]

Four Tools Agencies Can Use When Bringing on New Email Clients

Agency friends - Do you have plans to provide email marketing services to a new client? Before you do, consider these tools to help prevent a new project from becoming a new burden. 1. List Validation Tools Chances are your new client … [Read more...]

Writing for Recipients: From Essay to Email

Have you ever received a commercial email message that reads more like a mundane memorandum? Even worse, have you been asked to create an email campaign with copy that just doesn’t quit?   When writing for email, brevity is not a … [Read more...]

Diagnosing Media Tracking Discrepancies

Anyone who has tracked an online media campaign with Google Analytics or another website analytics provider has likely come across a noteworthy discrepancy in how many clicks are reported from media vendors vs. how many visitors are … [Read more...]

Using Coupons and Discount Codes in Email

It’s Labor Day weekend. For consumers, it's a time to relish the waning days of summer. For many businesses and advertisers, Labor Day marks a significant opportunity to encourage shoppers to cough up dollars, take advantage of special … [Read more...]

Every Customer Has a Story

Think back to your junior high or high school English Literature class when your teacher first introduced and explained a story arc. This graphic representation of a plot is used by authors, television show writers, comic book creators, … [Read more...]

Responsive Email Case Study

Tips for hiding, stacking, adjusting and swapping elements within marketing emails. A month ago, I completed a project for Fairytale Brownies, who requested some help improving how their promotional email messages render on mobile devices. … [Read more...]