Santa Claus as an Email Marketer

Just how well would that jolly old elf do with his own email program?

santa claus email marketer

Marketing Reports are Icebergs

Don’t let single page marketing reports fool you. They still require a hefty amount of work to provide real value.

marketing analytics reports icebergs

Your Content Needs Some George Washington Carver

What one of America’s most important inventors and botanists can teach marketers.

Content Marketing Promotion

Diagnosing Media Tracking Discrepancies

Understanding why click tallies from media vendors don’t always match visits from analytics reports.

online media tracking discrepancies

Email Marketing Metrics Explained

A visual chart defining standard, advanced, and ecommerce email marketing metrics.

email marketing metrics
dynamic email content

The Relevance Challenge: Dynamic Email Content

Utilize dynamic content to convey greater relevance to your email subscribers.
This post shows you how.

YouTube Search Optimization

Video Optimization for YouTube Rankings

Fundamental video search optimization tips plus research that shows what really impacts rankings on YouTube.