Are We There Yet?

Recommendations for email nurture programs that just keep asking.

Are We There Yet - email nurture campaigns

Your Content Needs Some George Washington Carver

What one of America’s most important inventors and botanists can teach marketers.

Content Marketing Promotion

Responsive Email Case Study

Helping Fairytale Brownies email look that much sweeter on mobile devices.

responsive email case study

Every Customer Has a Story

Using the story arc to identify and plan for challenges experience by customers.

Customer Story Arc for Marketers

Using Coupons and Discount Codes in Email

A review of six brands using coupons and discounts in email marketing. Learn preferred practices based on review findings.

Coupon Usage in Email Marketing
dynamic email content

The Relevance Challenge: Dynamic Email Content

Utilize dynamic content to convey greater relevance to your email subscribers.
This post shows you how.

YouTube Search Optimization

Video Optimization for YouTube Rankings

Fundamental video search optimization tips plus research that shows what really impacts rankings on YouTube.