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Recent Posts

Marketing Analytics Task List

Marketing Analytics Task List

No two metrics programs are alike, but the process to develop a new marketing analytics program typically involves the steps…
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The Email Design Conference Recap – #LitmusLive SFO 2016

Last week I was lucky enough to attend The Email Design Conference in San Francisco. As usual, the folks at…
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Customer Data Hubs

Why We Need Customer Data Hubs

How maintaining a customer data hub can unlock a panoramic view of the customer experience.
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Email Marketing is Babysitting

Email Marketing is Babysitting

What a horrid babysitting experience can teach us about email marketing.
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