A New Kind of Search Engine Spider

Requirements for today’s SEO practicioner are so much different than they were in 2000. Eight skills and talents for the well-rounded SEO.

featuredspider

Marketers Can Learn from Scott Bakula

Scott Bakula’s character in the television series Quantum Leap taught us how to understand customers, rely on science and adapt quickly.

featuredbakula

Graymail: Email Marketing’s New Albatross

Definition of graymail and four ways your email marketing campaign can work to avert its negative effects.

graymailfeatured

Build a Website Analytics Report from Scratch

A common sense approach to creating a website analytics report. Identify business goals and important questions the report must answer first.

SampleAnalytics

Video Optimization for YouTube Rankings

Fundamental video search optimization tips plus research that shows what really impacts rankings on YouTube.

youtube_home
rubberbandball

The Cure for High Bounce Rates

Answer the question, “what is bounce rate in analytics?”, and learn how to fix a high bounce rate.

featureddog

Social Media is a Shelter Dog

Comparisons between raising a dog and building a social media program.